Pautips
Pautips runs the shoreline and the sandstone rock formations in a white eyelet dress, arms open to the surf. Handheld tracking shots stay with her movement and hair in the wind, cut against close golden-hour portraits.
H&M x MOSCHINOBajo el Sol
Bajo el Sol is a global retail campaign for H&M x MOSCHINO shot on the coast with Colombian creators Pautips, Calle y Poché and Mario Ruiz — each carrying their own film. Good Feelin Studios directed, produced and shot the campaign, and carried it through post-production with Color Wheel Studios for international retail delivery.
- H&M - BAJO EL SOL
- Global retail campaign / Branded content
- Pautips, Calle y Poché, Mario Ruiz
- Juanma
- Juanma
- Juanma
- Color Wheel Studios
Calle y Poché
Calle y Poché move together through cliffside grass and along the water in a tan trench, light shirt and high-waisted denim. Mirrored split-frame portraits alternate with wide shoreline runs before the sun drops into the ocean.
Mario Ruiz
Mario Ruiz plays directly to camera in a white tee, yellow beanie and tinted sunglasses, walking the sand below the cliffs. Seabirds, breaking surf and a high coastline view cut between his portraits.
Finished with Color Wheel Studios
The campaign was carried through post-production with Color Wheel Studios and delivered for international retail use.
- Juanma
- Juanma
- Juanma
- Color Wheel Studios
- International retail and campaign deliverables